Five Guys Social Media | Keeping everyone hungry for more

A Five Guys favorite the Bacon Cheeseburger All the Way

When you are a growing burger and fries franchise, and just unseated the best burger in the land by a recent Harris Poll, what do you do?

At Five Guys in St. Lucie, Martin & Palm Beach Counties, FL you step up your social media game.

We’ve been assisting them on many fronts, posts every day include; special offers, employee profiles, fundraising, outbound marketing, customer loyalty and brand- messaging  reinforcement.

The key for us is to be flexible, clients can give you lots of creative rope, you just need to remember that your goal is to assemble a team approach that keeps your client in the loop and knowing they can trust you with their brand, its culture and their key messaging initiatives.  Social media does have rules, but not nearly as strict as broadcast TV & Radio, so riding the line of good taste and a level of authenticity should help you achieve the storytelling goals you seek to share with their customers.

Social Media Content Is King

General Manager of Five Guys in Jupiter Florida, Madison Miller, shares her story

One of our clients is a franchisee of Five Guys, the burgers and fries sensation sweeping the globe. The corporate company has franchisees in 23 countries and has more than 1400 stores in their world-wide system. Our client has stores in 3 counties here in South Florida and asked us to help them keep their “prepared fresh daily” theme and their company culture that includes a commitment to quality service and the highest standards for menu items top-of-mind for their customers.

For them, it’s a 7 day a week, 15 to 20 hour a day passion, for us it’s about capturing a bit of everything they do to engage customers, whether a fundraiser, a staff profile or special promotions; it’s all part of the mix. We love that they give us the freedom to explore the creative possibilities and love seeing the reactions we get on line to fresh content that we produce daily.