Add "Zip" to Your Zoom Webinars

This Zoom session for client included 2 cameras, lights, green screen and boom mic

Whether you’re zoomin’, go-to-meetn’, skypen’, web-xn’, or google meetin’ up, the typical challenges to overcome are universal: tinny sound, poor video quality and connection, guests stepping on each others statements, screen shares that accidently appear with personal information not intended for group use, oh my ;) and many times, a webinar host or moderator that isn’t properly trained in the basics such as eye contact, pacing, fill lighting, etc.

Ok, we can shed a little light on the subject for you. Even if we have to come to your office and maintain safe social distancing procedures, it’s better to have a 2nd pair of hands to watch your back. Little things like, aiming the web camera properly, testing your mic and your speakers, adjusting levels if using virtual backgrounds, all come into play. You don’t have to be a video producer, and we don’t have to be experts in your subject matter, but together teamwork makes the dream work.

More professional tools like a video capture device to use a higher quality camera, some lighting, whether a beauty ring light or, just knowing how to use overhead lights or window light, how far to set yourself from your real or fake backdrop, come into play when your audience or colleagues are interacting with you and form their opinion of what they are seeing and hearing. Another great tool is an external USB mic, either sitting on your desk, clipped to your shirt, or held overhead by a little boom pole, the way you sound is maybe your most important component of your presentation.

Hope this helps, give us a call if you want to kick some things around as you prepare for the “virtual meeting landscape” future we all face.

Teamwork Makes The Dream Work

Aerials and broll for Nilfisk in St. Lucie, FL with Kerhsane and Juan, two talented videographers

Enjoying what you do career-wise is probably one of the best gifts you can receive. Sometimes the road less traveled is filled with pitfalls, emotional lows and the equivalent highs, but it's a road that truly is unique to the traveler taking the steps.

I feel this way about my own video & TV career, the more I do, the longer I've been at it, the better things seem to get. And that truly is a gift. But the gift comes with a price. It's how you share the cost, and how you pass on the dividends that really matters.

One of the primary reasons the gift of an enjoyable career has blossomed for me is that I get to share what I've learned with the next wave of guys and girls coming up in the world of the visual and communication arts. And by helping them through many of the challenges they face, giving them a nudge in this or that direction, pays off in many ways. For us as a company it pays off by developing young professionals who bring new vision, passion and style to each assignment. For them, they learn techniques and processes that have stood the test of time, and in many cases fall through the cracks at colleges or trade schools they've come up through. 

My crew gets younger as I get older, and it's funny how that works to the benefit of clients. My company has been producing visual media for companies like yours for a long time. And although the technology changes, the styles change, the distribution platforms evolve..., there is one set of things that stay the same.

Relationships and trust is key, listening is an art, and grinding out the work is not always fun, but it's a requirement that the time and effort put into the story will make the difference between good and great. Media is made up of many components, audio files, video files, graphic files, text files.., it's how they are shaped that make the story connect.

We hope to connect with you on a future endeavor, but until then, enjoy your own journey, and if you're not... veer off that path a little bit, you never know what that new path is going to unveil... maybe a gift or two.

Five Guys Social Media | Keeping everyone hungry for more

A Five Guys favorite the Bacon Cheeseburger All the Way

When you are a growing burger and fries franchise, and just unseated the best burger in the land by a recent Harris Poll, what do you do?

At Five Guys in St. Lucie, Martin & Palm Beach Counties, FL you step up your social media game.

We’ve been assisting them on many fronts, posts every day include; special offers, employee profiles, fundraising, outbound marketing, customer loyalty and brand- messaging  reinforcement.

The key for us is to be flexible, clients can give you lots of creative rope, you just need to remember that your goal is to assemble a team approach that keeps your client in the loop and knowing they can trust you with their brand, its culture and their key messaging initiatives.  Social media does have rules, but not nearly as strict as broadcast TV & Radio, so riding the line of good taste and a level of authenticity should help you achieve the storytelling goals you seek to share with their customers.