Agency art director and cameras roll behind the scene while prepping for the next shot
The "Behind the scenes" role can sometimes be as important as what's happening in front of the primary camera's lens. It's especially true when a company is unveiling a brand for the first time.
Making the brand involves telling your story in as many places as possible. So when your trying to build a little "buzz" you can get the word out through social media a little sooner than your primary advertising and marketing programs kick in.
Rock N Roll gave us the assignment to capture their agency creatives working with them on set as they positioned this new spirit coming to a store, club and restaurant near you. Aside from the cool bottle that the various blends come in, the story behind the brand will be one that people will be intrigued to hear.