It's quite difficult to separate yourself from the pack when you are in a business that can be looked at by customers as a commodity. Printing is one of those cases. The evolution of on-line printers, the digitization of the printing process and the costs associated with running a large print facility all come to bear.
Our clients at Astro Dynamic & Power One Marketing decided to focus on aspects of their business such as software that helps customers track their job and their dedication to solar energy as key differentiators in how they do business. We spent a few days on location in Pennsylvania working with their staff to document the process they use, their development of software based solutions for job tracking, and why they plan on running a clean, energy efficient facility using the power of the sun to win over customer's long term loyalty