SFL received a referral recently to help a Jupiter, FL based manufacturer compete in the new, ever-changing business climate.
The mission was to help build an in-house streaming studio so that virtual webinars, trade shows, sales calls, and user conferences could continue even while travel restrictions and face to face meetings are postponed.
With a target date set for June 30th, SFL consulted, integrated equipment and trained the staff in the marketing and communications department at PSM, a leading manufacturer and engineering firm servicing utility companies around the world, to operate their new studio with very little help from SFL once policies, procedures and training were complete.
With a 30 day time table, a former conference room was turned into a studio and video control room featuring Sony cameras and mics, Blackmagic switcher & recorder, Neewer LED lighting, and various streaming encoders from Magewell and Focusrite to enable PSM to take part in any virtual meeting, conference or webinar seamlessly and supported by high end graphics, TV quality lighting, sound and camera images to rival any professional studio.
Plans for the future are to utilize the studio for virtual round-table discussions, trade shows and user forums so that clients, prospects and colleagues around the world can stay up on the latest developments in PSMs business sector. PSM leadership is committed to providing the personal touch they always have while adjusting to the challenges presented by doing business in a responsible and socially safe way.