Teamwork Makes The Dream Work

Aerials and broll for Nilfisk in St. Lucie, FL with Kerhsane and Juan, two talented videographers

Enjoying what you do career-wise is probably one of the best gifts you can receive. Sometimes the road less traveled is filled with pitfalls, emotional lows and the equivalent highs, but it's a road that truly is unique to the traveler taking the steps.

I feel this way about my own video & TV career, the more I do, the longer I've been at it, the better things seem to get. And that truly is a gift. But the gift comes with a price. It's how you share the cost, and how you pass on the dividends that really matters.

One of the primary reasons the gift of an enjoyable career has blossomed for me is that I get to share what I've learned with the next wave of guys and girls coming up in the world of the visual and communication arts. And by helping them through many of the challenges they face, giving them a nudge in this or that direction, pays off in many ways. For us as a company it pays off by developing young professionals who bring new vision, passion and style to each assignment. For them, they learn techniques and processes that have stood the test of time, and in many cases fall through the cracks at colleges or trade schools they've come up through. 

My crew gets younger as I get older, and it's funny how that works to the benefit of clients. My company has been producing visual media for companies like yours for a long time. And although the technology changes, the styles change, the distribution platforms evolve..., there is one set of things that stay the same.

Relationships and trust is key, listening is an art, and grinding out the work is not always fun, but it's a requirement that the time and effort put into the story will make the difference between good and great. Media is made up of many components, audio files, video files, graphic files, text files.., it's how they are shaped that make the story connect.

We hope to connect with you on a future endeavor, but until then, enjoy your own journey, and if you're not... veer off that path a little bit, you never know what that new path is going to unveil... maybe a gift or two.

Making the Brand | Rock N Roll Tequila

Agency art director and cameras roll behind the scene while prepping for the next shot

The "Behind the scenes" role can sometimes be as important as what's happening in front of the primary camera's lens. It's especially true when a company is unveiling a brand for the first time.

Making the brand involves telling your story in as many places as possible. So when your trying to build a little "buzz" you can get the word out through social media a little sooner than your primary advertising and marketing programs kick in.

Rock N Roll gave us the assignment to capture their agency creatives working with them on set as they positioned this new spirit coming to a store, club and restaurant near you.  Aside from the cool bottle that the various blends come in, the story behind the brand will be one that people will be intrigued to hear.

Five Guys Social Media | Keeping everyone hungry for more

A Five Guys favorite the Bacon Cheeseburger All the Way

When you are a growing burger and fries franchise, and just unseated the best burger in the land by a recent Harris Poll, what do you do?

At Five Guys in St. Lucie, Martin & Palm Beach Counties, FL you step up your social media game.

We’ve been assisting them on many fronts, posts every day include; special offers, employee profiles, fundraising, outbound marketing, customer loyalty and brand- messaging  reinforcement.

The key for us is to be flexible, clients can give you lots of creative rope, you just need to remember that your goal is to assemble a team approach that keeps your client in the loop and knowing they can trust you with their brand, its culture and their key messaging initiatives.  Social media does have rules, but not nearly as strict as broadcast TV & Radio, so riding the line of good taste and a level of authenticity should help you achieve the storytelling goals you seek to share with their customers.

Facebook Live | Now a staple at corporate events

Streaming live from the show floor in Hollywood, Florida

If your company has a large national or global footprint, there are just so many attendees that can realistically afford the time and expense to get to your event. There are now realistic alternatives to build that attendee roster and it won’t bust your budget. Think virtually.

Facebook has made the endeavor pretty easy, especially when you have a visual media partner like us to smooth the way

Now you can tap into the personal and professional social networks of your attendee prospects to build an appointment viewing experience that can be affordably pre-promoted.  It’s also a more convenient way to virtually attend your conference and consume that great informative your guests would otherwise miss.

The look and feel of your content, and how reliable a viewing experience it will be, boils down to the pros that you surround yourself with.  Remember, if content is king, and the nature of the content you are going to share is invaluable as a trust build exercise with your audience, then you need to make sure you deliver a quality viewing experience.

That’s where we can come in.