Making the Brand | Rock N Roll Tequila

Agency art director and cameras roll behind the scene while prepping for the next shot

The "Behind the scenes" role can sometimes be as important as what's happening in front of the primary camera's lens. It's especially true when a company is unveiling a brand for the first time.

Making the brand involves telling your story in as many places as possible. So when your trying to build a little "buzz" you can get the word out through social media a little sooner than your primary advertising and marketing programs kick in.

Rock N Roll gave us the assignment to capture their agency creatives working with them on set as they positioned this new spirit coming to a store, club and restaurant near you.  Aside from the cool bottle that the various blends come in, the story behind the brand will be one that people will be intrigued to hear.

Facebook Live | Now a staple at corporate events

Streaming live from the show floor in Hollywood, Florida

If your company has a large national or global footprint, there are just so many attendees that can realistically afford the time and expense to get to your event. There are now realistic alternatives to build that attendee roster and it won’t bust your budget. Think virtually.

Facebook has made the endeavor pretty easy, especially when you have a visual media partner like us to smooth the way

Now you can tap into the personal and professional social networks of your attendee prospects to build an appointment viewing experience that can be affordably pre-promoted.  It’s also a more convenient way to virtually attend your conference and consume that great informative your guests would otherwise miss.

The look and feel of your content, and how reliable a viewing experience it will be, boils down to the pros that you surround yourself with.  Remember, if content is king, and the nature of the content you are going to share is invaluable as a trust build exercise with your audience, then you need to make sure you deliver a quality viewing experience.

That’s where we can come in.

Going Deep

Submarine simulator training at Triton Submarines in Vero Beach, FL.

No one understands the expression, “the deep ocean is no place for compromise,” like the executives at Triton Submarines in Vero Beach, Fl. Their top-of-the-line submersibles—used for research, exploration, and leisure--are designed, built, and tested to meet the most rigorous safety standards in the world.

Triton called on us to demonstrate the features, functions, and benefits of their products, and to reveal the simulation training facility they use to train new owners. Their visual media goals were to demonstrate the various uses of their submersibles (from being dropped off the back of a super yacht for fun, to measuring scientific data, capturing rare video footage, and assisting in archaeological explorations.

While our shoot was land-based, the footage and interviews we produced will be utilized by Triton for many years to come.

Shaping The Brand

Fiala PR needed a new website and dynamic content to communicate its message.

One of our favorite tasks as multimedia producers is meeting companies at various stages of their business cycles. Helping them share their stories, while shining a spotlight on their allocated service or product is quite an honor. Getting behind-the-scenes peeks into corporate cultures, styles, and business process is fascinating.

This past quarter we helped launch a fresh new look for a company in Las Vegas, Nevada that specializes in providing Certified Project Management Professionals to both municipal and private organizations. Their website, www.FialaPR.com , has recently been launched, their new video is in the works, and their position in the Southwest U.S. is now rapidly growing. Exciting!