Streaming makes the dream come true!

Sunrise from Palm Beach Island just minutes from downtown West Palm Beach

Companies large and small are using the power of video streaming to connect their audience across the state or across the world. Whether you have an international audience, or a closed-circuit program to train employees or inspire people through a common special interest, video streaming brings a “live” and interactive engagement to your viewers wherever they are. Being tied to a desktop computers with login codes and passwords are a thing of the past, now you can push out a notification and drive your viewers to a secure page or a public one, just with the push of a button. Having the right equipment, and scouting the venue or office location are a few of the steps to consider, give us a call to explore how video streaming services can enhance your next lecture, conference, product announcement, motivational speaker or special event.

Making the Brand | Rock N Roll Tequila

Agency art director and cameras roll behind the scene while prepping for the next shot

The "Behind the scenes" role can sometimes be as important as what's happening in front of the primary camera's lens. It's especially true when a company is unveiling a brand for the first time.

Making the brand involves telling your story in as many places as possible. So when your trying to build a little "buzz" you can get the word out through social media a little sooner than your primary advertising and marketing programs kick in.

Rock N Roll gave us the assignment to capture their agency creatives working with them on set as they positioned this new spirit coming to a store, club and restaurant near you.  Aside from the cool bottle that the various blends come in, the story behind the brand will be one that people will be intrigued to hear.

Five Guys Social Media | Keeping everyone hungry for more

A Five Guys favorite the Bacon Cheeseburger All the Way

When you are a growing burger and fries franchise, and just unseated the best burger in the land by a recent Harris Poll, what do you do?

At Five Guys in St. Lucie, Martin & Palm Beach Counties, FL you step up your social media game.

We’ve been assisting them on many fronts, posts every day include; special offers, employee profiles, fundraising, outbound marketing, customer loyalty and brand- messaging  reinforcement.

The key for us is to be flexible, clients can give you lots of creative rope, you just need to remember that your goal is to assemble a team approach that keeps your client in the loop and knowing they can trust you with their brand, its culture and their key messaging initiatives.  Social media does have rules, but not nearly as strict as broadcast TV & Radio, so riding the line of good taste and a level of authenticity should help you achieve the storytelling goals you seek to share with their customers.

Facebook Live | Now a staple at corporate events

Streaming live from the show floor in Hollywood, Florida

If your company has a large national or global footprint, there are just so many attendees that can realistically afford the time and expense to get to your event. There are now realistic alternatives to build that attendee roster and it won’t bust your budget. Think virtually.

Facebook has made the endeavor pretty easy, especially when you have a visual media partner like us to smooth the way

Now you can tap into the personal and professional social networks of your attendee prospects to build an appointment viewing experience that can be affordably pre-promoted.  It’s also a more convenient way to virtually attend your conference and consume that great informative your guests would otherwise miss.

The look and feel of your content, and how reliable a viewing experience it will be, boils down to the pros that you surround yourself with.  Remember, if content is king, and the nature of the content you are going to share is invaluable as a trust build exercise with your audience, then you need to make sure you deliver a quality viewing experience.

That’s where we can come in.

Social Media Content Is King

General Manager of Five Guys in Jupiter Florida, Madison Miller, shares her story

One of our clients is a franchisee of Five Guys, the burgers and fries sensation sweeping the globe. The corporate company has franchisees in 23 countries and has more than 1400 stores in their world-wide system. Our client has stores in 3 counties here in South Florida and asked us to help them keep their “prepared fresh daily” theme and their company culture that includes a commitment to quality service and the highest standards for menu items top-of-mind for their customers.

For them, it’s a 7 day a week, 15 to 20 hour a day passion, for us it’s about capturing a bit of everything they do to engage customers, whether a fundraiser, a staff profile or special promotions; it’s all part of the mix. We love that they give us the freedom to explore the creative possibilities and love seeing the reactions we get on line to fresh content that we produce daily.

The Value Multi-Cam Approach Brings to Client Relationships

Source bins and project timeline for multi-cam production using Adobe Premiere CC 2017 editing workflow.

Every client is looking for value, and by adding additional camera angles, and initially including it as a special introductory offer could help to establish new business relationships.

You can be smart though; you don’t have to give away the store and incur more expense than you feel comfortable with.  Those cameras can be unmanned as long as you plan well. And the added coverage will take your interviewee or presenters’ stand ups to another level in post-production.

Remember, to save yourself time when you get to editing, make sure you do a sync clap, slate or lock timecode on set, at minimum, have all camera mics on in addition to your your lavalier mic or mixer feeds.

In the edit, creating multi-cam sequences is as easy as logging all your clips from all camera angles, audio sources like a zoom recorder and, then taking a methodical approach to scenes, subclips and segments.  Adobe Premiere does a great job of creating a fully synced sequence, which you can then open up in your timeline to do a live on-the-fly multi-cam edit, while also flexible in tools and techniques to adjust all facets of the video and audio tracks.

As content creators, adding value while working smarter, not harder should be your goal.  Offering clients solutions that meet their needs and, being willing to grow with them as their projects increase in complexity, concepts and budgets is all you can ask for.

Shaping The Brand

Fiala PR needed a new website and dynamic content to communicate its message.

One of our favorite tasks as multimedia producers is meeting companies at various stages of their business cycles. Helping them share their stories, while shining a spotlight on their allocated service or product is quite an honor. Getting behind-the-scenes peeks into corporate cultures, styles, and business process is fascinating.

This past quarter we helped launch a fresh new look for a company in Las Vegas, Nevada that specializes in providing Certified Project Management Professionals to both municipal and private organizations. Their website, www.FialaPR.com , has recently been launched, their new video is in the works, and their position in the Southwest U.S. is now rapidly growing. Exciting!